Showing posts with label Decoded. Show all posts
Showing posts with label Decoded. Show all posts

Thursday, July 14, 2011

Decoded By Jay-Z - Book Review

I finally finished Jay-Z's book Decoded 56 days after purchase. It took me a while as I had to sneak in reading time between family obligations and work. I found myself informing people that I started reading this book. It always generated good conversation. One woman asked what made me buy the book. I told her it was mostly curiosity. In a conversation with a student I was told that she enjoyed "rhyming". I had the book with me so I let the student take a look at the book.

Eventually I picked up the book to finish it again. I read all of the text in the book and skimmed the massive amount of lyrical interpretation. There are a few quotes that I absolutely loved as I neared the end of the book. One quote speaks of rappers, DJs and producers:

"We were kids without fathers, so we found our fathers on wax and on the streets and in history, and in a way that was a gift: We got to pick and choose the ancestors who would inspire the world we were going to make for ourselves."

It's the notion that inspiration can be taken from inanimate unfamiliar resources that struck me. People make countless excuses for themselves...why they did or did not do something. To me the quote takes away the excuses and pushes people to FIND INSPIRATION. In many cases, once inspiration is found, new life and action is generated and it's much easier to move forward even if you expend more energy and do more work. If inspired, sometimes working can be a pleasure. Being effectively inspired is often underestimated. After reading this book I was compelled to place a high priority on staying motivated and embracing innovation.

I must say I did not expect to be motivated after reading this book. I initially was intrigued by the fact that a rapper would write a book. I think it's because my perception of rap is that it's often hard to understand and the English is so broken that I often give up listening. Yet, I am quite glad that I read Jay's Z's book Decoded. It reiterates the importance of inspiration, expression, truthfulness and passion.

MY ORIGINAL REVIEW OF THIS BOOK IS BELOW

The way I found out about Jay-Z as an artist is through his collaborations with other singers. Other than that I have never bought his music nor could I name any of his songs. When I learned that he wrote a book I decided to buy it. I was intrigued at how so many revere him as God-like in the hip-hop world and I could not recall any of his songs if my life depended on it. So far I have read half of the book and it has provided a high-level account of Jay-z's ascent and how hip-hop became such a force.

To begin I did a quick scan of the book "Decoded" by Jay-Z. The book is tastefully done and would look great on a coffee table. It is loaded with content including images and commentary on Jay-Z songs and concerts. This will be a reference book for Jay-Z fans around the world.

I read part one a couple of days after my quick scan. It paints a vivid picture of the rapper's early years in New York and the sources of his inspiration. It definitely portrays a human picture of this artist. The book discusses mentoring. Apparently, the rap community is quite passionate about the craft and passing it along to others. In addition, I better understand the song "99 Problems..." Surprisingly, I also found myself using a dictionary as I read this book.

In part two, the writer reviews his encounters with leaders in the music industry. He comments on the fierce competition in hip-hop and how he worked hard to fund and pursue his dream even after major setback. There were two other things that I enjoyed about this section: One, Jay-Z's version of the controversy with a popular champagne. Amazing! Two, the author shares a critical key to long-term success. Yes, I had heard it before. However, looking at it in the context of the book up to this point was impactful.

I've now started part three of Decoded. In this chapter the significance of the performance at the Glastonbury Festival in England was underscored. After reading I thought of Jay-Z as an entertainer rather than just a rapper. He read his target audience appropriately and provided an amazing show. One of his comments about how young people listen to all kinds of music from all over the place really hit home. The world definitely seems smaller. In addition, this section includes important lessons that he learned from his father, hip-hop culture and his mentor.

I am still finishing the book. I've read one section at a time. What's interesting is that I attended a concert at the local high school and I took the book with me. A friend of mine saw it and immediately asked if the book was good. I said yes. She is a huge fan. I asked her what she liked most about him and she starting talking about his ability to do double entendre and his depth of rapping skills. She scanned the book and said that she had already known the majority of the information in the book except for maybe one or two things. From that experience I decided that this book is intended for those who do not know Jay-Z and his music. This book definitely introduces him well.

My daughter and husband saw that I was reading this book and have now perused it. They each have declared that, they too, would like to read. The impressive thing to my husband is the entrepreneurship. My daughter likes the interpretation of lyrics.


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Decoded by Jay-Z - Book Review 2

In Jay-Z's book Decoded, he says, "not only can rap be emotionally expressive, it can even express those feelings that you can't really name-which was important for me, and a lot of kids like me, who couldn't always find the language to make sense of our feelings." At that point, something about rapping clicked for me. Kids need to express, manage, work through and work out their feelings. My husband who is a counselor often says this. He has helped kids write books about it. Unlike Jay-Z, there are lots of kids who did not hustle to make their way. They get the grades, play sports and their parents help them stay on track. So I thought, "where is their voice?" True, Jay-Z represents a lot of kids' lives. I am glad he wrote Decoded because it certainly opened my eyes. In tribute to his book that explains rap to the community, I have written the following piece to represent another type of kid's journey.

SMART KID'S STURGGLE

A kid who's doing well, well what are we supposed to think

when the rappers, singers and ballplayers come straight from the streets.

There has to be a voice for the kids who are legal, who aspire to be great and soar like eagles.

Its hard being smart with so much ignorance around

I try to keep focused, they keep actin' like clowns

People say "be more social" and you'll have more friends

But will I be happy with my outcome and my academic end

Ain't nobody thinkin about the future like me

They fightin' over gossip, gangs and non-necessities

4.0, that's it, no questions asked

Parentals settle for no less and they be givin up the cash

I got advanced math and it ain't no joke

Mr S breaks it down, and he doesn't blow smoke

Sometimes I say to myself what am I gonna do

I'm gonna keep doin' me instead of actin' like a fool

My goal is to grow up and be in radiology

Gone be stackin' up my paper for my family can't you see

I like to have fun, get crunk and do the dougee

I like to chill with friends and act sick and silly

I like to shoot the hoops, run track, and cross-country

To be physically fit I know, I gotta start early

I asked my friends, hey, what kind of math you takin'

They said not the hard classes, too much homework they be rakin'

I said how you gone learn if you never get a challenge

You know, be the real thing, show off your God-given talent

She said I can't work too hard in school, it will cramp my social life

My friends and I just wanna party and make sure we stay hype

Its hard being smart with so much ignorance around

I try to keep focused, they keep actin' like clowns

Reading this piece makes me laugh. Anyone who knows me knows that I am neither a rapper, nor a poet. Yet I was inspired by Jay-Z's book Decoded. Rap is a language that people speak. Most kids and people are listening to it. I figure its best to become part of the conversation rather than allowing the conversations to go on, allowing kid's decision-making to be affected with no other guidance available.

Buy the book or see my other review of the book Decoded.


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Tuesday, July 12, 2011

Why I Love/Hate Jay Z's Book Cover for Decoded

As a self-published author, you learn early on that one of THE most important marketing tool in your toolbox is your book cover. It has to stand out against the gazillion of other books out there. Authors know that ultimately our book cover will act as our spokesperson when we are not available to promote the book ourselves. Therefore, we work closely with our cover designer to make sure that our book cover will entice consumers to pick our book from the hordes of other titles on the shelves of their favorite store.

Which brings me to Jay Z's book Decoded. At first glance, the book covers lacks...something. Where's the bold colors? Where's the half-naked woman standing next to a man dramatically staring off in the distance? Where's the single rose petal falling mysteriously from the sky? Where's the "You gotta get this book!" cover design that I'm used to seeing on the shelves?!

But the more I looked at Decoded, the more I fell in love with the book cover. I love the cover art and simplicity of the design is amazing. It's less of a book cover and more of an album cover for a greatest hits collection or an amazing painting at an art exhibit (FYI:the cover is an image of Andy Warhol's "Rorschach"). The gold and cream design with a simple "Jay Z" and "Decoded" stated above the art work is the only items printed on the front of the book. There's no list of testimonials from a string of A list stars, no copy writing, no...anything.

And that's the beauty of it. When you reach a state of complete awesomeness like Jigga, you don't need plugs, fillers, or any other promotional gimmick on the front of your cover. Your name speaks for itself. So although the book cover may not fly for a typical author, it's the perfect fit for a book written by a man who doesn't follow the rules; he creates them.

Joy Farrington, "The Book Club Expert" is the author of A Literary Diva's Guide... book series and owner of Lit Diva, Inc., which offers book marketing services for African-American authors. Since 2004, Ms. Farrington has been helping self-published authors with book promotions, book consulting, and event planning. She's the host of "In the Spotlight with Joy Farrington" podcast which is available on iTunes, and host several events and teleconferences throughout the year. She is the creator and head reviewer for the Book Review Divas, Editor of the literary blog Nubian Lit, and president of Nubian Sistas Book Club. She lives in Miami, Fl.


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